Farm and Business Planning Courses

These courses cover topics relating to business planning and decision making when designing and planning your farm.

 

Membership
USU 1000

1000: Goals & Action Planning for Your Upstart Farm

To get started, let's assess your farm goals, analyze your current position, and organize an official timeline to keep things moving forward. By the end of this course, you'll have an action plan and mission statement!

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USU 2010

1020: The Four Markets

Upstart Farmers primarily serve four markets: Farmers' Markets, CSAs, Restaurants, and Grocery Stores. In this course, learn the benefits, challenges, and success strategies of each.

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Social Media Marketing for Farmers

1021: Social Media Marketing for Farmers

In this course, learn the most effective secrets for using strategic social media marketing to promote your farm, conducting market research, and advertising your farm on a small budget.

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Farmers Market Success

1022: Farmers’ Market Success

In this course, you'll learn the steps of getting accepted into a competitive farmers' market and then how to make a good, lasting impression once you’re in. This includes how to impress not only all of the customers at the market, but also your market manager and even your fellow vendors.

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Production method

1030: Choosing Your Production Method

In this course, you will learn about DWC, NFT, media beds, Bato buckets, aeroponics and vertical production including how each works and which are right for your farm.

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USU 1040

1040: Intro to Business Planning

When you're looking to start an Upstart Farm, a business plan is essential. This course will walk you through the 6 key sections of a business plan and how to research and write each.

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USU 2000

1050: Funding Your Farm

In this course, you will organize prerequisite documents for funding, explore options to organically scale or self-fund your business, learn the basics of crowdfunding, discover USDA microloans for farmers, and identify potential grant opportunities for your farm.

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Farm Compliance and Food Safety

1060: Farm Compliance and Food Safety

If you're selling your produce, odds are that you'll need to understand Food Safety/HACCP, sanitation procedures, compliance, and Food Defense before many markets accept you. Get the info you need in this course.

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Farm Insurance Webinar

1070: Farm Insurance: Finding the Right Policy

In this webinar course, we’re going to help you navigate farm insurance and understand how to get the right policy for your modern farm.

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HVAC Design

1091: HVAC Design for Indoor Growers

This course will introduce HVAC design concepts and systems used for managing the climate of an indoor growing operation, including information on systems, sizing, designs, costs, and more.

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Lighting

1099: Lighting for Upstart Farmers

Light and lighting is hugely important for planning your vertical farm. Learn the fundamentals of lighting for Upstart Farmers in this course.

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Crowdfunding Campaign Success

Crowdfunding Campaign Success – Mini Course

This webinar course dives deep into the most important elements for having a successful campaign including things like how to authentically earn community support, what gifts to give, how to master your social and email promotions, and even how to turn your campaign success into long-term sales.

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Membership

Greenhouses for Small Farmers – Mini Course

A greenhouse can be a rather intimidating investment - not just because cost, but also because it involves a lot of decision making which can impact your ability to grow crops efficiently. In this course, we'll answer your most urgent questions and help simplify the process.

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Intro to Aquaponics

Intro to Aquaponics – Mini Course

This course focuses on how things work in aquaponic systems, why they work that way, and what this means for your decision to go with hydroponics or aquaponics.

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Intro to Organics

Law for Upstart Farmers – Part 1: Intro to Organics – Mini Course

In this course, we'll focus on the relevant laws surrounding organic production in the United States, including labeling, pros and cons, practices and issues facing organic producers, and more.

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Organic Hydroponic Advocacy

Organic Hydroponic Advocacy – Mini Course

In this course, we'll discuss the organic industry and markets, and the debate of hydroponics organics. We'll look at the answers that policy makers have created to the containerized organic agriculture question and how that affects real farmers.

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Membership
SketchUp Basics

SketchUp Basics – Mini Course

When planning your greenhouse or warehouse it is an advantage to have a tool that creates visuals of various setups. This mini course will give a basic introduction to SketchUp and how it can be used to plan a farm.

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Membership
Farm to Food Truck Model

The Farm to Food Truck Model – Mini Course

Starting out small? Want to have a successful farming business, but maintain flexibility? Looking for a creative way to serve your market? Then the farm to food truck model might be for you. By the end of this online course, you'll know whether or not farm to food truck is a good business model for your personal and business goals and your market, and how to get started and succeed with it.

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Welcome to Upstart University, the e-learning platform for aspiring farmers like you to plan, build, and operate your farm.

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