1039: Market Research for Farmers by Mia Godfrey | Oct 12, 2017 | 1000 Level, Farm Management This content is for Monthly Unlimited, Annual Unlimited* and Trial with Monthly Membership Upgrade members only.Log In Register Course Content Lessons Lesson 1: The Importance of Market Research 20min 1: What is market research & why is it important? 11min 2: Secondary Research 5min 30sec 3: Primary Research 3min 30sec Lesson 2: Planning & Prep 17min 1: Factors to Investigate: Trends, Demographics, & Psychographics 7min 2: Factors to Investigate: Company & Product Comparisons 4min 3: SWOT & Risk Analysis 6min Lesson 3: Conducting Market Research 30min 15sec 1: As a farmer, where do I start? 5min 45sec 2: Tools 13min 45sec 3: Cost 6min 4: Determining Local Pricing & Demand 4min 45sec Lesson 4: Using What You've Learned 21min 15sec 1: Making Business Decisions 9min 30sec 2: Marketing Your Product 6min 3: Mistakes to Avoid 5min 45sec