1039: Market Research for Farmers

Lessons

• Lesson 1: The Importance of Market Research 20min
  • 1: What is market research & why is it important? 11min
  • 2: Secondary Research 5min 30sec
  • 3: Primary Research 3min 30sec
• Lesson 2: Planning & Prep 17min
  • 1: Factors to Investigate: Trends, Demographics, & Psychographics 7min
  • 2: Factors to Investigate: Company & Product Comparisons 4min
  • 3: SWOT & Risk Analysis 6min
• Lesson 3: Conducting Market Research 30min 15sec
  • 1: As a farmer, where do I start? 5min 45sec
  • 2: Tools 13min 45sec
  • 3: Cost 6min
  • 4: Determining Local Pricing & Demand 4min 45sec
• Lesson 4: Using What You've Learned 21min 15sec
  • 1: Making Business Decisions 9min 30sec
  • 2: Marketing Your Product 6min
  • 3: Mistakes to Avoid 5min 45sec