Microgreens: the gateway crop
Microgreens represent the lucky pairing of low cost and high margins. They’re easy to grow in small spaces, easy to market and sell, and bring huge benefits like nutrition and flavor to consumers.
Because of these traits, microgreens are one of the best crops to try out if you’re toying with the idea of farming.
There is one task, however, that many future farmers get hung up on: Selling.
Selling can be a dirty word for people starting a business. Farmers often feel like they have to win sales purely by the power of persuasion.
In reality, though, selling is just finding out what the consumer wants and then giving it to them! It can be an enjoyable and rewarding process to meet the needs of your community in this way.
In this eBook, the challenges of selling are broken down into a “pitch bank” with tips, examples, and language to use when you start selling your greens. It pairs perfectly with our full “Growing & Selling Microgreens” course.
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